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Posts Tagged ‘Williams-Sonoma’

Finding Your Marketing and Branding Angle. And Crushing It.

January 5th, 2010 1 comment

Mission-style dining table... at ByAmish.com

Can an Amish guy sell furniture online? Sure. Why not? But then the questions become, “How will anyone find his shop? And even if they do… why this Amish guy?” And since the Amish have a reputation for being… well, rather “shy” in terms of connecting with people outside of their community, they need all the help they can get when it comes to spreading the word about what they do. So the guy making the furniture should basically stay busy doing what he does best–making furniture. But his distributor doesn’t have to be quite so shy about things. He can attest to the fact that every square inch of any piece–whether it’s a dining room table or an armoire–is lovingly hand-crafted by Elias and Friends. Work like this cannot be replicated because it comes from knowledge and traditions passed on from generation to generation–and is entirely custom crafted. So, what do we know about Amish furniture? In general, the consensus is that it is extremely well made, and there is, indeed, something very special about beautiful things made entirely by hand. When you own a piece of furniture by Elias, you will not simply enjoy using it; you will enjoy using it with the knowledge that your children will own it some day, and then perhaps your grandchildren. And with each generation, it will take on a new beauty. That’s the thing about quality: it retains its value, and gains in value.

“Why, oh why, are you now writing about Amish furniture, T-Haus?” You ask. Well, I’ll tell you. 1) It’s my site, and I’ll write about what I damn-well feel like (sorry, Amish people for saying “damn,” but you won’t read the blog anyway, and so what you don’t know won’t hurt you). 2) I think it’s a very interesting marketing/branding question: “How does an Amish furniture maker promote himself?” Maybe he’ll get lucky and CreativeBeasts.com will do a little plug (Can anyone get more lucky than that? Dear god, I hope so.). “…I know of this guy named Elias who makes damn-good furniture (and no, we are not related).” 3) I think it has a lot to do with the quest of CreativeBeasts: helping creative people from all walks of life to get a little closer to their goals… and discovering how the ones making it happen are getting it done. There’s the whole Field of Dreams notion… “Build it and they will come.” And if you build the best furniture in the world, a light will shine down upon your shop from the heavens; showing appreciators of artisanal work the way forth, right? Not exactly. If no one knows about it, no one can buy it… and no one will come. Sad, but true. Sooo–the word must be spread!

On a slightly different note (but not totally), I picked up Gary Vaynerchuk‘s new book Crush It! –Cash In On Your Passion, today.

I should be able to read it tonight (it’s not War and Peace). I’m excited, and I’m hoping it will offer some juicy secrets that I can apply towards getting my own show on the road. Stay tuned, for there will be comments. I’m seriously hoping it’s not just another “You-can-do-it-if-you-just-believe-in-yourself-hard-enough!” book. And I’m not at all knocking the “belief” end of things. You knows I’m alls about the faith. But Gary doesn’t seem like the bullshit type. We shall check it out. …I think I like you, Gary Vee, but I haven’t entirely made up my mind about you yet. I do like your passion. And now, speaking of Crushing It, I think I’m ready to go pick up a little vino, myself, and cook up some coq au vin tonight… maybe throw in some dried morels (that I picked myself), in my beloved

5 Quart Le Creuset French Oven... in Cobalt

Le Creuset Dutch oven (Oops–I mean “French…” the Le Creuset peeps call it a “French” oven–how very French of them), which I purchased from one of my all-time favorite stores, Williams-Sonoma. If you love to cook, but do not yet own a Le Creuset French oven, you should seriously consider making it a priority. Seriously. You will be so glad that you did.

And then… I’m gonna get reading (Crush It!).

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Go Crazy for Your Dreams. It’s All You, Baby.

December 3rd, 2009 2 comments

Love this song by Brett Dennen. Love the video, too. Having spent plenty of time dancing to the tune of the consumer organ grinder and countless hours that inexorably turn into days and weeks and so on and so forth–I can say that his song and video are deliciously poignant and gratifying. And heck, I even sold shoes once upon a time, so yes; in a crazy way, it makes complete sense. When you’re doing your dog and pony show, absurdity knows no boundaries.

René Magritte - Die Grosse Familie, 1947 (?)

René Magritte - Die Grosse Familie, 1947 (?)

One time at work, I had a customer ask me if we had ‘something for making pancakes,’ which, of course; we did. We had cute, animal-shaped pancake molds along with griddles, skillets, pancake mixes, syrup, recipe books and even pancake pens, which are these new, large, squeezy plastic bottle-thingies that you put your batter into, and it is cleverly designed to carefully squeeze the batter out into your cute, animal-shaped pancake mold so that it turns out adorably perfect and makes the job easy and fun. I showed him all of these things, but evidently he was looking for something like a circular-shaped mold. I tried to explain to him that when you put your batter in your skillet or on your griddle, it more or less naturally takes on that shape. For some reason, though, he wasn’t buying it. Perhaps he hadn’t yet tried making pancakes. At any rate, sometimes it just feels like you can’t win no matter what you say or do. But you can. You choose your battles, and live to dance another day.

Now, I do not condone or approve of bullying as a tactic or means to an end in any way shape or form, but it’s hard not to admire Vicky Pollard‘s unshakable self-confidence here, despite the hard evidence pointing to the notion that she is out of her league in this competition:

…Then again, there is the fact that once she has clearly lost the game, she resorts to bullying. *Sigh* Ahh, well.

GOT DREAMS? I do. Here’s one of mine: This site is going to become a show. How ’bout them apples? Interviews with great Creative Beasts from all over, and from all walks of life… and other wonderful stuff of an inspiring and mysterious nature.

I’m going to need a few things… eventually, a bigger staff, for example… maybe some cameras… and a film crew… and definitely some angels. That’s my tip of the iceberg list, which is actually a big tip to an even bigger iceberg. There will be much more to say to the right set of ears.

“Why are you sharing this, T-Haus?” you may ask. Well, I’ll tell you. Because I feel it’s important to state your mission and share your vision. And I aim to prove some things for the sake of all CreativeBeasts: 1) I am not entirely crazy. Slightly, yes. Entirely, no. 2) You can be from anywhere at all and still make your dreams come true. Even Milwaukee, WI (though I am originally from Seattle, WA… but that’s beside the point). 3) Cool and amazing things are happening all over the world. All around us, in fact. Today, in Milwaukee, for example, we had our first snow of the year. Pretty cool. 4) –This is the most important thing–it is not only OK to have dreams and to believe in them, it is GOOD! Go crazy for them, and may it serve you well. And hey–this is, after all, the season in which dreams (supposedly) come true. Keep right on dreaming, and all the best to you all.

I stumbled across this article, “Yes, I Can” Seven inspiring stories of people who proved the naysayers wrong. http://tinyurl.com/y96t5hv . Not bad.

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Steak and Eggs. The T-Haus Way.

June 4th, 2009 No comments
Lunch.

Lunch.

Steak and eggs. Lunch. Sustenance. Creative Beasts gotta eat, too. Whatever you want to call it, this is one my favorite ways to eat steak and eggs. I started with a porterhouse steak cooked on the grill the night before, which had been marinated in a garlic-pepper-balsamic vinaigrette. I sliced the steak (strip side, as I had eaten the tenderloin side the previous night), and set it aside. I diced half of a vidalia onion, and a good handful of wild onions freshly picked from the woods of Wisconsin (thanks, Robin, for teaching me about wild onions).

wild onions of Wisconsin

wild onions of Wisconsin

I caramelized the onions with a very nice balsamic vinegar (basalmico aceto)–Giuseppe Giusti of Modena— which might be considered a bit blasphemous, since this type of balsamic is generally used for finishing… I dunno. The onions were delicious. And as far as the vinegar goes, there’s more where that came from. Thanks, Williams-Sonoma… and thank you, Giuseppe. Next, I gently and quickly sauteed some fresh baby spinach and radicchio in a little butter, a pinch of sea salt and squeeze of lemon juice. Meanwhile, I had boiled some DeLallo linguine (al dente with butter), and last but definitely not least, I gently fried an egg, sunny side up. Then, to serve, I tossed the steak with the caramelized onions. Layed the pasta into a bowl, added the caramelized onions followed by the spinach and radicchio, then the steak, then the egg. I added a little more of everything on top, then fresh ground pepper. As you can see, I also added a quartered campari tomato with a little lemon juice and salt and pepper. The best part is breaking the egg so that the yolk runs over the rest of the plate. Yum.

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