Hello, Creative Beasts. How are you? It has been a busy summer here at the T_Haus. “Crazy-busy,” one might say. I’m sure you know what I mean. That aside, “We,” here, at Creative Beasts have been working on some exciting, new and wonderful things.
“What things, T_Haus?” You say?
Interviews, my dears. I said they would be coming. You were warned.
Recently, I had the distinct privilege to speak with the fair Adrienne Pierluissi; painter, singer-songwriter, entrepreneur, mother, wife, gardener–and the list goes on. She is intensely passionate and focused in nearly everything she does, and it shows. Occasionally, you will even find her tending bar at either Palm Tavern or The Sugar Maple (establishments she owns with her husband and partner, Bruno Johnson–well known for their incredible selections of Belgian and American craft beers; not to mention fine scotches, bourbons and many more) located in beautiful Bayview, Wisconsin. But rather than me telling you about her, here she is, in our conversation–without further ado.
We’ll be talking more with Adrienne in the future. Look for her band, Assex (cool, smoky, jibaro-style jazz–with a bit of old-school punk mixed in), to be playing Saturday, August 21st at 9:p.m. at the Sugar Maple. She will be singing. I’m confident you will be moved. They are outstanding, and the space–like the music–is intimate. Normally, at this point in the post, there would be a sample of the music–and we’re working on that. For now, you’ll just have to trust me that it’s a show you won’t want to miss.
Finally, as you know, it wouldn’t be CreativeBeasts.com without a song. Adrienne, since we don’t have one of yours yet, this one’s for you. Here’s Nina Simone with Feeling Good. And I hope you are!
Who knows what lurks at the dark edges of The Great Unknown?
Indeed, “Why be at all?” One might ask, as so many have. What is the point? What is the purpose? What makes an artist an artist, or an explorer an explorer, and why should anyone care? There are plenty who try to make the leap, but fail. They will never see an inkling of what they would perceive to be a valid level of success. An aside: the term, “artist,” for the purposes of this post, means “One who creates or envisions at a quintessential level.”
Does culture reflect art or does art reflect culture? This question was posed last week in my group at the Creativity Works event in Milwaukee. I think it’s both. How is culture developed? Try this on for size: There are people who unwittingly (and sometimes wittingly) stomp on the spirits of those trying to make something great out of nothing. Or, they laugh or jeer. Anything to eschew whatever comes across as different, strange–and extraordinary. It could be dangerous, after all… or risky. Yet, invariably, they are the same folks who will celebrate the accomplishments of those that they had formerly dismissed or ridiculed–as if it had been their idea, all along.
a. The totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought.
b. These patterns, traits, and products considered as the expression of a particular period, class, community, or population: Edwardian culture; Japanese culture; the culture of poverty.
c. These patterns, traits, and products considered with respect to a particular category, such as a field, subject, or mode of expression: religious culture in the Middle Ages; musical culture; oral culture.
d. The predominating attitudes and behavior that characterize the functioning of a group or organization.
2. Intellectual and artistic activity and the works produced by it.
a. Development of the intellect through training or education.
b. Enlightenment resulting from such training or education.
4. A high degree of taste and refinement formed by aesthetic and intellectual training.
5. Special training and development: voice culture for singers and actors.
6. The cultivation of soil; tillage.
7. The breeding of animals or growing of plants, especially to produce improved stock.
a. The growing of microorganisms, tissue cells, or other living matter in a specially prepared nutrient medium.
b. Such a growth or colony, as of bacteria.
tr.v.cul·tured, cul·tur·ing, cul·tures
1. To cultivate.
“Culture” is something nearly everyone wants to participate in, yet it is also something that only a few wish to work at or develop. Some cultures are random and shapeless, while others are hewn, forged and carefully defined.
Artists and entrepreneurs are often one in the same. Inventors and scientists–I believe, are, in many respects–artists on whole different level. They are pioneers and visionaries… and many times, they are outcasts and “crazy fools…” until they hit on something, and when that happens, so does culture, in a manner of speaking. It’s not an easy calling. To be an artist and to have a dream or a vision takes a commitment. Many sign up for film, music or art school–or medical school–only to find that it wasn’t the life that they had had in mind. There are no guarantees. The investment is costly, and the outlook on the ROI can appear very bleak. Because many times, it is. This is not something they tell you upon entering school. Afterward, many will teach or work in some related area while continuing to work on creative goals. Sometimes this works out well, and other times, not. We all need to find ways to survive, but finding the balance between work and creativity can be trying, frustrating, humbling and even crushing. Very few manage to obtain the opportunity to work solely as an artist–or to conduct research and experiments to their hearts’ content. Many will give up entirely and find something else that is easier. Fitting into a groove that someone else has already created is typically far easier than creating your own. Someone else has already taken the risks, the falls, etc. It’s not scary, and often, it’s pretty safe. Comfortable. For some, however, this prefabbed groove is not comfortable for some reason. It just never seems to fit quite right. We may even struggle and keep trying to fit into it, to finally come to the realization that it isn’t going to happen. It’s never going to fit. That is O.K. And that is the time at which we realize that to stand out–to rise to a higher plain–takes another kind of desire, attitude and level of commitment. The ones who push themselves to figure out how to cut an extra two or three hours out of each day–the ones who are willing to search and hunt and dig to find it–and who then take the extra effort it takes to put that extra pressure on that ugly little rock–are simply put–the ones who get the diamonds.
So why be extraordinary? Maybe the real question is, “Why not?” We get one shot at our time, here. Yes, it’s risky. Yes, it’s dangerous. And no, you don’t know how it will work out. Maybe the world is flat, and you’ll go sailing off the edge. And maybe you won’t. Who knows? The thing is… if not taking that chance to find out what could be–is killing you… then you already are extraordinary. The desire or even the need to put yourself out there, and to take risks–for everyone to see… your thoughts, your work, emotions and opinions–is not normal. Who gets up on a stage with no clothes on and says, “Hey, everybody! Look at me! What do you think??” Artists–entrepreneurs–Creative Beasts do. Regularly. It’s crazy. It’s brave. And it’s extraordinary.
He offers great insight (so wise). I’m grateful for these thoughts because if there’s one thing for sure, it’s that when you make the decision to take the plunge, you have all of these feelings. Feelings like, “I’m an idiot.” Or, “I’m crazy.” Or, “I’m crazy and I’m an idiot.” You’re leaping out into The Great Unknown. There’s no one there holding your hand. You’re swimming solo. And you’ve never done this before. It feels scary and it feels lonely. And it’s one of the best feelings, ever.
Hugh’s book, by the way, is wonderful and it is one of a few that has had a hand in changing my life. Check it out: http://gapingvoid.com/books/
And if you like that one (and by the way, my guess is that you wouldn’t be on this page if you didn’t share in these hopes and dreams), here’s a few more for you to check out:
If you’re as geeky as I am, you will find parts of these books that will make you cry as you read. So, even if you never truly become your own boss, at least you will have had a good cry or two.
Here are some of Hugh MacLeod’s thoughts regarding entrepreneurship, followed by my comments (for whatever they’re worth):
1. Everything takes three times longer than it should. Especially the money part.
Thank God I’m not the only one who feels this way. And please, God, would you send me a bit more money, a decent video camera or two, a new Mac, fully loaded with Adobe CS4, Final Cut Pro, etc, etc, an art director, a video crew, an editor, a producer, some advertisers, a SEO expert, an affiliate manager… hmm, what else? Oh, yeah, an accountant… and maybe an extra writer or two. Oh, and about a million or so followers? …Thanks!
12. It’s easier to turn an ally into a customer than vice versa.
This one made me think of something one of my best customers once said to me when I sold software. I’ll never forget it. I made a mistake, and that was that I over-promised and under-delivered. The great rule of sales and service is just the opposite. What he said was, “Trish, I’m going to teach you something: there’s an old saying that goes like this: ‘It takes years to win a customer and seconds to lose one.’” Original thought or no, he was right. I felt awful, and that I had not only lost a customer, but a friend. I sent him a most sincere letter of apology, not expecting to regain his business. But guess what? A couple weeks later he called me again, and it was as though nothing had gone wrong. “Wow!” I thought. “I must be doing something right.” The funny thing was that when I told my boss about losing him, his response was more or less, “Oh, well.” He was the one that had instructed me to make the promise and take the order; i.e., the money. Never again, will I take an order from a client without being able to personally guarantee 100 percent that I can deliver on the product. I like having customers that like me, but more importantly, I need my customers to trust me. Whatever it is that you’re selling, your customer needs to feel satisfied with your product and the experience at the end of the day, if he is to return. And if he walks away delighted, he might just tell someone else. On the flip side, if he walks away angry, you can be sure he’ll tell someone else. It all boils down to earning trust. That is how you sell your product and that is how you win and keep customers. To hell with dog and pony shows. And thanks, Josh.
25. Bill Gates may have a million times more money than me, but he isn’t going to live a million times longer than me, watch a million times more sunsets than me, make love to a million times more women than me, drink a million times more fine wines than me, listen to a million times more Beethoven String Quartets than me, nor sire a million times more children than me. Human beings don’t scale.
Find a way to love what you do. Love your friends and loved ones well, and try to appreciate what you have. Life is short, and it’s easy to miss the little joys and wonderful moments that sometimes fall before us. One of my Russian friends once said to me, “There is a Russian saying: ‘It’s better to have a hundred friends than a hundred dollars.’” I told another friend who said, “That sounds like a Russian saying.” Maybe so, but I like it. Not that I would turn away a hundred dollars.
And on that note, Creative Beasts, I bid you adieu. Keep dreaming, keep building on your dreams and as always, Seize The Prey. Here’s Barenaked Ladies with If I had a Million Dollars. Bein’ geeky and keepin’ it real.