There are two ways you can push yourself to get what you want:

The first is centered around breaking unhealthy patterns. This requires awareness, focus and discipline. It takes practice. It takes catching yourself every time you’re about to do that thing that keeps you from getting closer to where you need to be. It takes preparation, which will allow you to be proactive instead of reactive. It will give you the strength to remain calm and steady at the helm when a storm approaches. It takes meditation.

The second involves going one more step every time that you think you can’t do it. This sounds simple, and in a way–it is. This is where faith enters the picture, and where fear exits. Believe you will succeed. Then make it so.

These two forces oppose one another, spar, dance–and then, when the moment is right–make perfect love. They are the yin and the yang. They form muscle. They produce brilliant, magical children–or inventions. They create alchemy.

There is a third part to this equation, and that is the pursuit of something better. It helps to remember that at the end of every day, it comes down to you. As my friend Hugh MacLeod says, “Remember who you really are.” And as William Shakespeare said, “To thine own self, be true.” Once again, these words sound quite simple on the surface, but dig deep, and you will come to see that their wisdom is boundless. Becoming self-actualized is rewarding and empowering. That said, in the first story of Spider-Man (go ahead and laugh–but it’s a great story ), he learns what turns out to be his greatest life lesson: “With great power comes great responsibility.” Every day we are faced with opportunities to make choices. We are presented with options. There are plenty of things we can do–but either way–our choices are beholden to the laws of causality, also known as “cause and effect.” What you choose to do can mean the difference between finding peace and creating harmony or unleashing demons and wreaking havoc. Every choice serves something. And the road to hell is paved with good intentions. Only you can determine for yourself whether the choice you make is right or wrong–but at the end of the day, you will know the truth.

So how is finding oneself like dying and living? Giving up the old ways can be hard, and as we say goodbye, their is a loss that we must recognize and come to terms with. But this death is good, and it and makes way for a new life… a better one. Embrace it, and fear not. SEIZE THE PREY.

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Hi Creative Beasts. It’s been seven months since my last post. I feel like I’m going to confession–except I’m not Catholic–or anything even remotely close. So why do I feel like I’m having a “Come to Jesus” meeting with you all? (And I would be the one getting called.) I’ll do my best to explain. There are few things that I’ve learned this year… or perhaps that I’m beginning to learn about life–and I’ll add the caveat that I am referring to none other than my life. Because mine is the only one that I’m living, as far as I know. Heh. However, I feel it necessary to make this distinction because what I’m about to share with you are simply my thoughts, for what they are worth, and you’re free to digest or eschew as you see fit.

A dear friend said recently, “Just when we think we know it all, we realize we know nothing.”

My first reaction to this statement was a bit flippant, and was something to the effect of, “Well, either way, we’re pretty much fucked, aren’t we?” It’s a dog’s dinner, as they say. But in all honesty, I get the point, and yes. Time after time, and throughout the course of life, we find ourselves coming back to the place at which we–at the very least–feel like everything as we once understood it to be, is now completely and utterly topsy-turvy. It’s humbling.

2011 has been a strange, and both brilliant and beautiful year along with some trials. It’s late, and perhaps one day I can follow up and expand a bit more on the joy and pain of it all, but for now, I’ll just share some of the things that I’m trying to learn, and that are maybe bringing me home, so to speak.

1) As creative beings, we have a responsibility to our worlds as we know them. Otherwise, why are we here, really? I think this is the biggest question I’ve been asking myself, lately, and it’s not the first time. But maybe it’s the first time I’ve gotten an answer that I’m a little closer to being satisfied with. My answer is that we need to be honest with ourselves about why we pursue the things that we do, and hopefully, somewhere in the creative process, and in the pursuit of something more, is the desire to make the world a better place.

Some of us work long hours at stuff that sometimes doesn’t make us happy and sometimes even eats at our souls, when we know in our hearts that we have something better to offer up. There’s this sense that there is a bigger picture happening–something greater taking shape–something to be a part of, or perhaps even take hold of and then bring to a higher level. That brings me to number two.

2) If you have something better, then do something better. Quit settling. It’s kind of like “the glass is either half-full or half-empty” thing, but frankly, it’s more than that. See, if there are areas in life in which you’ve been settling or compromising on for a while, then I believe this to be a more urgent matter.  You may need a fire under you–to help rekindle the one in your belly. It may be more beneficial to look at it this way: you can choose to start living, or you can just keep on dying. And if we face facts, every day that we’re alive, we’re another day closer to the end. That’s just the nature of things, so we may as well make the best of it, eh? Either way is correct, but your approach can really make a difference as to how things turn out. You can do something, or you can do nothing. It’s up to you. But if you choose to do nothing, then it’s probably best not to complain.

3) Love begins with you. Be kind to yourself at every opportunity. This can be hard. Creative Beasts are so self-admonishing. At times, we are painfully so. We observe, and we criticize, and we create based on what is formed from these interpretations. But very often, we are most critical of ourselves. We want the ideal. We seek perfection. This can be costly. It all starts with you. What you create inside is what is then reflected to the world around you.

4) Go forth with the mission of making something better. Maybe it’s just you that you want to improve upon. That’s okay, and in fact, it’s perfect. If you can become the best “you” that you can be, you can and will change other things for the better.

5) Don’t be afraid to let things happen. This is how some of our most amazing journeys will begin and by which we will be transformed. At some of our most terrifying and painful moments, we must simply remember to let go and have faith. It will be okay.

That’s it for now, Creative Beasts. Much love, and as always… SEIZE THE PREY.

Life is what happens to you when you’re busy making other plans. – John Lennon

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Yes, Creative Beasts, today is Valentine’s Day, and love is in the air. Are you feeling it? I hope so.

What is love? It’s a feeling so powerful, that it’s almost impossible to wrap your head around it. While we may not truly understand it, we instinctively know that it is good. It can change things, and it can move mountains.

The word inspiration, literally means, “taking in the spirit.” When love’s arrow strikes our hearts, we are gifted with a new energy, and perhaps an altruistic vision that frees us to be brave and expand our horizons–and maybe even improve the world, if only just a little bit. Make no mistake that as confusing and even confounding as it may seem, at times–it is always a gift.

As humans–and as Creative Beasts–we are vulnerable creatures, and yet as Creative Beasts–we are already familiar with the concept of baring our souls. That’s just what we do. It comes with the territory, it’s part of the job description, etc., etc. When it comes to matters of the heart, however, we tend to get better at armoring ourselves as time goes on. How does this affect us and what we do? I think that generally, it’s fair to say that our work becomes more refined and better crafted because of practice, wisdom and dedication, and yet think of how much gets lost when edges become worn, in terms of our ability to feel. Whatever shape or form your creativity takes, part of its magic comes from a raw power–and part of that raw power is love. If you have it in your life, it is a very good thing. Be grateful. Recognize it. Use it. Respect it. Its energy will move you forward.

To see a world in a grain of sand and heaven in a wild flower,
Hold infinity in the palms of your hand and eternity in an hour.

- William Blake

Happy Valentine’s Day. SEIZE THE PREY.

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Thursday, I had the serendipitous fortune of running into some dear friends at the local cafe. We shared great conversations that gave me fresh ideas on approach, and left me feeling inspired and energized. That’s what I would call a good day. It’s what I would also call “invaluable.”

First, was coffee with Stanley–an old friend who was once a photographer, now a painter–always an artist. We talked about the struggles and challenges that creative types face, and how communities come into play. Artists and creative thinkers of all kinds are typically afflicted in some way, with both a need to create, and the standard animal will to survive. The need to create, or to transcend our existence as we know it, can lead us to all sorts of places. Some are dark and deep, some are thoughtful and fresh, some maddening, and others, though more rare, are brilliantly spectacular and enlightening. In many instances, creative journeys are solo ones, and thereby lonely. You work at your craft, whether it’s painting, writing, making music or developing theories. Sometimes you hate it. Sometimes you don’t know why you do it. Other times it thrills you. And feedback can equally be a bitch. Something–anything, at times–is rewarding. Someone can say, “Man, you suck. Give it up!” And maybe you’ve been waiting so long for any kind of commentary, that even that can evoke a feeling of gratitude.

“Wow. That guy hates me,” you think. …Cool!”

Stan and I talked about the varying value of different communities. What is a community? “Sharing, participation and fellowship” is one definition. For some, that can exist at the local tavern, but then that begs the question, “What is it that ties folks together?” Hopefully, it isn’t alcohol, though in some instances, that is clearly the case. With creative minds, I believe it is the underlying knowledge that we all struggle with a similar form of craziness, and part of that is the need to create. From time to time, this may actually end up surfacing as a clinical diagnosis such as bipolar disorder, A.D.D. or obsessive compulsive disorder. Interestingly enough, these so-called disorders are generally regarded as problems that need to be corrected. And yet, isn’t it interesting that many of the world’s most gifted–and frequently celebrated people–are in some senses, and for all intents and purposes–a little bit crazy? So what’s their secret? Stanley and I agreed that mostly, it’s work. Blood sweat and tears. Hours and hours of working one’s craft (which, by the way, is one way in which O.C.D. can come in handy). Work is the difference between the ones who break through to reach a certain level of alchemy, and everybody else. Van Gogh, Picasso, Einstein and Edison all approached their work with a manic level of intensity. Stan said that the value in having the chance to do the work you want to–or maybe that you were meant to, in life–is golden, compared to having a bunch of stuff, such as four car garages, lawns to mow and more TVs than you know what to do with. So it’s mostly work, and maybe after all the time you’ve spent preparing for some moment to arrive–a little bit of luck–and then there’s friends… community.

Genius is one percent inspiration, ninety-nine percent perspiration.
- Thomas Alva Edison

So what happens to the others that take a less obsessive approach? All kinds of things–and sometimes–nothing. Some join into the corporate dynamic and make that world work. Fantastic. Some flop around like fish without water, going this way and that. Some cling to the bar community because it helps them to feel more… normal. Some find a way to neatly blend different worlds, which is remarkable. Whatever the case, it’s safe to say that the balancing act is usually rather precarious, and hey, finding one’s groove can take time.

When Stan and I parted ways, I was on my way out the door, when someone called my name. I turned to the table I had nearly passed. It was my dear, long-time friend, Fred; a graphic designer, artist and wordsmith. He beckoned me to sit and chat, and it was then that I decided that this day was meant for creative friends and conversations, so I did. He started by asking me what was up, and where had I been… usual ice breakers. I said that I had been laying low, and then added–”Well… I’ve been sorta poor, lately.”

“What? You’ve been boring?” he asked, wide-eyed.

“Ha. No, I said, ‘poor.’”

“Oh, I thought you said, ‘boring!’ I’d rather have you be poor than boring,” he quipped with a grin.

That simple statement made my day. And it led me to decide that I will never again in my life, state that I am or have been poor. I may not have a hundred dollars in my pocket to flit, but my friends–my loved ones–my community–make me insanely wealthy. My humble and deepest gratitude to you all.

What else? Oh, yeah: SEIZE THE PREY.

p.s. Febuary 7, 2011: I subscribe to http://GapingVoid.com/ to receive Hugh MacLeod’s daily cartoons via email, and this one, entitled, “The Hunger,” came in today:

http://bit.ly/gMkFOr

…I can’t help loving that it’s right in sync with my post, here, down to the very titles. Hugh has inspired me with his cartoons and words on countless occasions, and I am seriously excited to get my hands on his new book, Evil Plans, to be released February 17th, 2011. Congrats, Hugh!

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If you haven’t seen the film, Exit Through the Gift Shop is a must-see for every Creative Beast. Seriously–it’s your homework. What a mind-blowing story, and how well told it is. It’s got me spinning on several notions: 1) Anything is possible (especially with a bit of work and muscle behind it) and 2) to complain about the things that stand in one’s way as a creative person is an absolute and utter waste of time; especially when there’s so much work to be done and 3) might of most kinds–is mightier than money.

Mr. Brainwash

What makes great art great? Is it partly great marketing? Is great marketing simply great art? This is a film about a shopkeeper cum filmmaker cum artist. From this portrayal of the life of Thierry Guetta, a.k.a. “Mr. Brainwash,” I would surmise that it’s all of the above. Based on his works as a painter/street artist, the idea that he has come up with something earthshaking is questionable. On the other hand, it can be argued that the act of successful reinvention is alchemy at its finest, and indeed, a fine work of art. When MBW is viewed from this perspective, he tends to turn the art world on its ear. The film tells a few different stories; one being the life of Thierry Guetta, two being the emergence of the street art movement, and three being the life that art has all on its own, and how human beings respond to it. Perhaps what is most fascinating is the movement–or rather the motion of the artist, himself. What is it about art–and particularly, what is referred to as “High Art”–that makes it valuable and so deeply coveted? Is it the idea that it generally deals with things that are intangible or unattainable? Is it that it holds something that is thought to be magical and otherworldly? If so, then of course, it makes complete sense that by virtue of owning a piece of such magic, one is thereby and in effect, made magical as well.

Creative Beasts are, without question, splendid and magical creatures. Or are they? Through Guetta’s lens, the film takes us on the journeys of several great street artists from different parts of the globe. We are shown that part of what makes their work revered by so many, is the sheer fact that they are a bunch of wild outlaws using public and private property for their canvases and materials, which automatically makes for instant intrigue, along with imagery that often challenges the status quo at its core. Guetta, for the greater part of the film, is shown as an observer–recording the images and scenes of his world, and those of the street artists he follows, especially that of the great Banksy of London (director of Exit Through the Gift Shop). In the end, the story almost plays like a sting, orchestrated by MBW, himself. We are then left with the question, “Was it intentional on his part? Or is he truly a fool among fools who somehow manages to get the last laugh as he innocently steals the bag of tricks from the artists/magicians he is surrounded by, and then uses them to take the art world and greedy collectors by storm, thereby making a farce of the entire scene. In the end, he ingeniously confounds one and all. That, my dear Creative Beasts, is beauty to behold. Smile and get on with it. The rest is simple: SEIZE THE PREY.

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Katsushika Hokusai - The Great Wave Off Kanagawa

I’ve never been very big on New Year’s Eve celebrations–that’s not to say that there haven’t been ones that I’ve thoroughly enjoyed. My 2010 New Year’s Eve was quiet, reflective, and very low key. I spent the evening with a friend that I’ve known casually for a while–someone who until recently, I would have considered merely a friendly acquaintance. Recently, however, we’ve become close, and I have come to value our friendship. I call this friend, “Smiley.”

To provide a bit of backstory, 2010 has been a mixed bag for this Creative Beast, with some decent highs, and others that were… perhaps neither good nor bad. There were times that felt pretty bad, in all honesty, and they did set me back. Yet in hindsight, the simple knowledge that I was able to make it through these trials–some of which I wasn’t sure how I would get through–has led me to a better place. I surprised myself in more than one instance with my resourcefulness, my tenacity and my will–and when I managed to accomplish certain things on both a personal and a professional level simultaneously–I felt pretty good… albeit tired. My point in mentioning this, is not so much to toot my own horn, but to simply say that waves do come. Sometimes they can take us up, and other times, they can crush us. The best we can do is to prepare if possible, and then paddle like hell. Those who are able to maintain higher ground may consider themselves “fortunate,” or “blessed,” or whatever they want to call it. As for fishermen and Creative Beasts… ’tis a seafaring life–which sometimes resembles a monster, and other times, something extraordinarily glorious… which brings us back to the reasons that we do the things we do.

Smiley and I reconnected a couple of months ago by pure chance, at a hotel, of all places. I was coming out of a networking meeting, and he was working on a story in the lounge. I didn’t expect it, but we ended up chatting for a while. He was keen to bounce thoughts off of another writer, and I was pleasantly refreshed after an hour of interesting-but-standard shop talk. The script aside, he seemed to have a lot of fires going, which intrigued me. Everybody likes hot burners, and particularly during cold weather. Looking back, I think what was most compelling about Smiley, was the fire in his eyes. As we talked, we agreed that perhaps there would be an opportunity to collaborate on some ideas.

Time went on, and the more ground we covered, the more we realized our stories were rather aligned. We had each had our share of waves, both friendly and fierce. We agreed that it was good to have dreams and vision. All of these things brought us closer together, and at the same time, kept us somewhat reticent in ways. Still, I was inspired by our conversations.

New Year’s Eve, though quiet, reflective and low key, was also pensive, heavy and occasionally dark. And I was feeling funky to begin with. Somehow, roads were taken that led us off the gleeful, celebratory path–not that we were really on it in the first place. From setbacks to friends who had committed suicide, and from dislikes to disorders, we covered just about every cheery subject we could think of. By midnight, we were totally out of steam and in no mood for noisemakers or confetti; let alone, champagne. If ever there was a non-roll, we were on it. Smiley went on to say how much he couldn’t wait to move back east. I had very little left to say, except that if that was what he wanted, then he ought to make it so. Mostly, I was just tired, and thinking about having to go in to work the next day. We finished our nightcaps in what was ironically, yet another downtown hotel lounge. We parted ways with half smiles and a short good-bye, each of us somewhat apologetic about our moods.

So at this point, you might be wondering the reason for this post. Ha. The post is about waves, and how they keep coming. This can be good or bad, depending on how you look at it. A wave is going to take you somewhere, and that place can, indeed, be good… even great.

When I got home I was emotionally spent. One of the things I’ve never liked about the occasion–the anticlimax–had hit me in the face. “To hell with New Year’s Eve,” I thought.

In the morning, when I got up to take a shower, I looked up at the reflection of my Hokusai poster in the bathroom mirror. Yes, the image has become ubiquitous. So what? It’s powerful. Suddenly, it hit me, and suddenly, I was inspired again. “Fight harder. Ride the wave. Come back better.” That’s what it’s about. Pretty simple.

Smiley, my friend… this post is for you, and I’m glad we’re friends. Keep at it, and keep smiling. One way or another, we’ll get there.

Happy New Year, Creative Beasts, and by all means, SEIZE THE PREY.

p.s. It feels appropriate to add the lyrics, here. Feel free to sing along… Slainte.

http://www.lyricsfreak.com/w/waterboys/fishermans+blues_20145298.html

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Hendrik Goltzius - "Icarus"

To err is human, to forgive, divine. –Alexander Pope

But on the other hand, so is perfection, which is why we seek it.

Mistakes. We all make them. And yet, when it comes to business transactions, it seems fair to say that there are very few of us who have either the time or patience to forgive them more than a time or two. Nearly everywhere you look, there is a fierce competitor chasing at the heels of any given brand. We live in a world in which Better-Faster-Cheaper-Smarter is usually king. That said, there are still plenty of people who settle for “pretty good,” a good deal of the time, or who will put up with something unpleasant in exchange for something desirable; e.g., lousy service for killer product. Nevertheless, the same rule applies (and I’ll throw in another word): Better-Faster-Cheaper-Smarter-Nicer beats Better-Faster-Cheaper-Smarter. Dig it?

Think of it this way: Joe sells coffee drinks. So does Steve. Both Steve and Joe brew good coffee. They both brew it in a timely fashion. But sometimes Joe forgets what kind of milk you asked for. Sometimes he uses the sugar-free vanilla (and you hate that stuff). And sometimes (and this is the killer) he only gives you one shot of espresso. You need two (you would have gone back for another, but heck, you’re already on the freeway). You like Joe, but in the end, you gotta go with Steve. He pretty much gets your drink right every time. And hey, if he messes up once in a blue moon, you can forgive him… plus, he’s a good guy.

Great service starts with the way customers are greeted when they enter the door, or call on the phone… or order via the catalog. A company’s brand amounts to the perception the consumer takes away from each and every interaction he or she has with your company.

SIGNS YOUR BRAND COULD BE DUE FOR A TUNE UP

Your company’s teams/departments are disconnected.

The left hand is moving, but the brain didn’t tell it to, and the right hand is in another world, entirely. Something is fishy, here. Everyone needs to be on the same page. What does this mean? Two words: “Tight Ship.” You have a crew and a mission. Everyone on your crew has a particular responsibility, and each member knows what that responsibility is and why it needs to be done. At the same time, each crew member is marching to the tune of the mission, because each one understands that he or she will benefit from the greater goal. Does this mean that individual strengths and talents should be dismissed? No. On the contrary, great teams are great because of individual strengths; not despite them.

No one in the company knows what the mission is.

How can this result in anything but certain death? If no one in the company knows what your company’s mission is, then that is as good as not having one. Furthermore, making a profit is not a mission; rather, it is what happens when the group works to achieve something more meaningful to all who participate. Great companies attract great people because they essentially wear their mission like an armband. Potential employees know the mission before they are brought on board. Team members are fiercely proud of it because they helped build it, and it rocks. It doesn’t sorta rock. It doesn’t kinda roll. It brings the house down every time. And the team then says, “That’s how we roll.” That is the essence of what makes a great brand, and when you have a great brand, you have a great company.

The company has a mission (sort of), but isn’t really sticking to its plan, and team members are not engaged.

You have goals. You have plans. But if you were to ask your team members what the plan is, aside from moving pile A from tray 1 to tray 2… would they know? In other words, do they know why they are doing what they are doing, and how it will help to improve things? If the answer is no, then you may have a problem, Houston. Still, you might be thinking, “Every company needs cogs, and lots of cogs don’t mind being cogs.” Well… maybe… but… did you ever ask them? Because here’s the thing: statistics vary, but reports indicate that the percentage of employees who are disengaged is anywhere from 54 to 75%. While you may or may not find such numbers to be shocking, you can bet your bottom dollar that disengagement costs employers plenty. If your troops on the front line ( the people who are the first point of contact with your customers) are thinking about how much they don’t want to be there, then you could be sitting on a house of cards. Communication is key.

The Tell-Tale Sign of the Health of Your Business: How Healthy Is your Customer Service Team?

Your CSRs are working harder than all other teams in the company. Their work is never done, and the bulk of it is issuing credits and processing returns. Why are there so many returns? Perhaps it’s a quality control issue. Maybe your company designs coveted handbags. One of the inside zippers is broken on approximately 50% of them, but you don’t know this yet. You won’t know it until they reach your customers, and then they call customer service to complain. If your CSR is able to save the sale, you will likely keep your customer. That’s the good news. Complainers are loyal, so long as you solve the problem. According to most reports, approximately 90% do not bother to complain. They simply don’t return. So is good quality control part of good service? Of course it is. When things are going smoothly, Customer Service can be used to up-sell to your customers, and to provide you with crucial feedback. On the flip side, when Customer Service is swimming in a sea of mistakes that need to be fixed, they are functioning as a bandage on a wound (reactive vs. proactive).

Less Stress = Better Health = More Time/Space to Be Creative.
Think of it. Things are busy, but the work is manageable, and your teams are happy and engaged. Ideas are flowing. This is what it feels like to be healthy.

So, to all you Harder-Better-Faster-Stronger CreativeBeasts, “Have a nice day.” And of course, SEIZE THE PREY.

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“What things, T_Haus?” You say?

Interviews, my dears. I said they would be coming. You were warned.

Recently, I had the distinct privilege to speak with the fair Adrienne Pierluissi; painter, singer-songwriter, entrepreneur, mother, wife, gardener–and the list goes on. She is intensely passionate and focused in nearly everything she does, and it shows. Occasionally, you will even find her tending bar at either Palm Tavern or The Sugar Maple (establishments she owns with her husband and partner, Bruno Johnson–well known for their incredible selections of Belgian and American craft beers; not to mention fine scotches, bourbons and many more) located in beautiful Bayview, Wisconsin. But rather than me telling you about her, here she is, in our conversation–without further ado.

We’ll be talking more with Adrienne in the future. Look for her band, Assex (cool, smoky, jibaro-style jazz–with a bit of old-school punk mixed in), to be playing Saturday, August 21st at 9:p.m. at the Sugar Maple. She will be singing. I’m confident you will be moved. They are outstanding, and the space–like the music–is intimate. Normally, at this point in the post, there would be a sample of the music–and we’re working on that. For now, you’ll just have to trust me that it’s a show you won’t want to miss.

Finally, as you know, it wouldn’t be CreativeBeasts.com without a song. Adrienne, since we don’t have one of yours yet, this one’s for you. Here’s Nina Simone with Feeling Good. And I hope you are!

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Who knows what lurks at the dark edges of The Great Unknown?

Indeed, “Why be at all?” One might ask, as so many have. What is the point? What is the purpose? What makes an artist an artist, or an explorer an explorer, and why should anyone care? There are plenty who try to make the leap, but fail. They will never see an inkling of what they would perceive to be a valid level of success. An aside: the term, “artist,” for the purposes of this post, means “One who creates or envisions at a quintessential level.”

Does culture reflect art or does art reflect culture? This question was posed last week in my group at the Creativity Works event in Milwaukee. I think it’s both. How is culture developed? Try this on for size: There are people who unwittingly (and sometimes wittingly) stomp on the spirits of those trying to make something great out of nothing. Or, they laugh or jeer. Anything to eschew whatever comes across as different, strange–and extraordinary. It could be dangerous, after all… or risky. Yet, invariably, they are the same folks who will celebrate the accomplishments of those that they had formerly dismissed or ridiculed–as if it had been their idea, all along.

Here are the definitions from http://thefreedictionary.com/

cul·ture (klchr)

tr.v. cul·tured, cul·tur·ing, cul·tures

“Culture” is something nearly everyone wants to participate in, yet it is also something that only a few wish to work at or develop. Some cultures are random and shapeless, while others are hewn, forged and carefully defined.

Artists and entrepreneurs are often one in the same. Inventors and scientists–I believe, are, in many respects–artists on whole different level. They are pioneers and visionaries… and many times, they are outcasts and “crazy fools…” until they hit on something, and when that happens, so does culture, in a manner of speaking. It’s not an easy calling. To be an artist and to have a dream or a vision takes a commitment. Many sign up for film, music or art school–or medical school–only to find that it wasn’t the life that they had had in mind. There are no guarantees. The investment is costly, and the outlook on the ROI can appear very bleak. Because many times, it is. This is not something they tell you upon entering school. Afterward, many will teach or work in some related area while continuing to work on creative goals. Sometimes this works out well, and other times, not. We all need to find ways to survive, but finding the balance between work and creativity can be trying, frustrating, humbling and even crushing. Very few manage to obtain the opportunity to work solely as an artist–or to conduct research and experiments to their hearts’ content. Many will give up entirely and find something else that is easier. Fitting into a groove that someone else has already created is typically far easier than creating your own. Someone else has already taken the risks, the falls, etc. It’s not scary, and often, it’s pretty safe. Comfortable. For some, however, this prefabbed groove is not comfortable for some reason. It just never seems to fit quite right. We may even struggle and keep trying to fit into it, to finally come to the realization that it isn’t going to happen. It’s never going to fit. That is O.K. And that is the time at which we realize that to stand out–to rise to a higher plain–takes another kind of desire, attitude and level of commitment. The ones who push themselves to figure out how to cut an extra two or three hours out of each day–the ones who are willing to search and hunt and dig to find it–and who then take the extra effort it takes to put that extra pressure on that ugly little rock–are simply put–the ones who get the diamonds.

So why be extraordinary? Maybe the real question is, “Why not?” We get one shot at our time, here. Yes, it’s risky. Yes, it’s dangerous. And no, you don’t know how it will work out. Maybe the world is flat, and you’ll go sailing off the edge. And maybe you won’t. Who knows? The thing is… if not taking that chance to find out what could be–is killing you… then you already are extraordinary. The desire or even the need to put yourself out there, and to take risks–for everyone to see… your thoughts, your work, emotions and opinions–is not normal. Who gets up on a stage with no clothes on and says, “Hey, everybody! Look at me! What do you think??” Artists–entrepreneurs–Creative Beasts do. Regularly. It’s crazy. It’s brave. And it’s extraordinary.

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"Burn, Baby, Burn."

Hello, Creative Beasts! Anybody else out there burning a little midnight oil? Because let me tell y’all, there’s a disco inferno going on up in here (“burn the mutha down”). In my previous post, I addressed a recent article posted on Talent Zoo, again; entitled, Advertising Agencies: Kiss Your Creative Teams Goodbye. Indeed, an incendiary title, to say the least. As Mark Fairbanks of Translator puts it, “The eye-popping title of the post led to a flurry of emotionally-charged user comments.” His poignant post, On Death and Dying: The five stages of post digital grief, in turn; finely illustrates the reality of the situation from the perspective of a creative leader who has walked through the fire and come out the other side… a transformation, you might say. Like many others, he has moved into the realm of digital creative.

I decided to do a second “Soapbox” post, because there is simply so much more that can be said about all of this. However. I promise to not go on ad nauseam, ad infinitum. My intention, for what it’s worth, is to further explore the subject of creativity and where and how it lives in our current culture, and to ask those who are creatively driven, what it is they seek from their careers. For example, what makes a copywriter want to be a copywriter, and what makes an art director want to be an art director? I think this is an interesting question that could be taken a step further by asking how many copywriters and/or art directors have a screenplay in the works, or are in a band? Is there a safety appeal in that these are jobs that allow artists to be artists, and yet they (sometimes) offer comfort and/or security in the form of a steady paycheck, insurance and hopefully a somewhat comfortable chair and a desk? For the artist, this can almost feel like a fun, sly, but legal way in which we get to pull one over on the corporate world. “Yeah, I’ve got a desk in a cube, but in my cube, I’m a rogue. I’m a rebel. Which is why you love me.” Uh, huh. Dreams aside, I think there are plenty who really love the problem of a concept and the building of a brand–and there are some who live for it. And you? How do you feel about the current winds of the industry? How have you been affected by digital/new/social media? What would you do differently if you were calling the shots? Or, if you are calling the shots, what steps have you taken to adapt to the new ways in which target groups are being reached? What’s your angle?

At any rate, Creativity is not on her death bed. In fact, she’s just getting started. Please join her.

“Get Up! And dance to the music!”

Embrace the new, and find a way to make it your own. Learn, grow and expand. Have fun. And heck, if it isn’t fun for you anymore, why die trying to fit your square self into that round hole? Keep those edges! Maybe you’ve always wanted to open a collector’s toy shop or become a beekeeper. Maybe now is the time to finish that screenplay. Speaking of learning, though, and in regards to all that’s happening in the worlds of digital and social media and should you want to learn more about it, Ye Olde Milwaukee is hosting a rather significant event designed for not only ad and marcomm geeks, but for entrepreneurs and CEOs of all sizes. The conference that is on its way to making history is Ungeeked Elite, brought to you by SOHO Biztube.

Happening this week from May 13th-15th, this will be one truly interactive event. The keynote speakers including New York Times bestsellers Sally Hogshead and Chris Brogan as well as Jason Falls, Olivier Blanchard, Scott Stratten, Phil Gerbyshak, Dan Schawbel, Visible Technologies and Hubspot will be offering a dialog-driven format, creating a talk-with-you-not-at-you environment. This will allow the experts to learn about followers’ needs as much as it will help newbies to get their feet wet. If you aren’t familiar with the above names, get to know them. Even if you become a beekeeper, you’ll be glad you did.

All right, Creative Beasts. That’s all she wrote for now, as this one needs its beauty sleep (truly). Go on and get yours. And until we meet again, SEIZE THE PREY. I leave you with the Trammps:

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