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Grab yourself a soapbox V2.0. And burn it up at Ungeeked.

May 10th, 2010 No comments

"Burn, Baby, Burn."

Hello, Creative Beasts! Anybody else out there burning a little midnight oil? Because let me tell y’all, there’s a disco inferno going on up in here (“burn the mutha down”). In my previous post, I addressed a recent article posted on Talent Zoo, again; entitled, Advertising Agencies: Kiss Your Creative Teams Goodbye. Indeed, an incendiary title, to say the least. As Mark Fairbanks of Translator puts it, “The eye-popping title of the post led to a flurry of emotionally-charged user comments.” His poignant post, On Death and Dying: The five stages of post digital grief, in turn; finely illustrates the reality of the situation from the perspective of a creative leader who has walked through the fire and come out the other side… a transformation, you might say. Like many others, he has moved into the realm of digital creative.

I decided to do a second “Soapbox” post, because there is simply so much more that can be said about all of this. However. I promise to not go on ad nauseam, ad infinitum. My intention, for what it’s worth, is to further explore the subject of creativity and where and how it lives in our current culture, and to ask those who are creatively driven, what it is they seek from their careers. For example, what makes a copywriter want to be a copywriter, and what makes an art director want to be an art director? I think this is an interesting question that could be taken a step further by asking how many copywriters and/or art directors have a screenplay in the works, or are in a band? Is there a safety appeal in that these are jobs that allow artists to be artists, and yet they (sometimes) offer comfort and/or security in the form of a steady paycheck, insurance and hopefully a somewhat comfortable chair and a desk? For the artist, this can almost feel like a fun, sly, but legal way in which we get to pull one over on the corporate world. “Yeah, I’ve got a desk in a cube, but in my cube, I’m a rogue. I’m a rebel. Which is why you love me.” Uh, huh. Dreams aside, I think there are plenty who really love the problem of a concept and the building of a brand–and there are some who live for it. And you? How do you feel about the current winds of the industry? How have you been affected by digital/new/social media? What would you do differently if you were calling the shots? Or, if you are calling the shots, what steps have you taken to adapt to the new ways in which target groups are being reached? What’s your angle?

At any rate, Creativity is not on her death bed. In fact, she’s just getting started. Please join her.

“Get Up! And dance to the music!”

Embrace the new, and find a way to make it your own. Learn, grow and expand. Have fun. And heck, if it isn’t fun for you anymore, why die trying to fit your square self into that round hole? Keep those edges! Maybe you’ve always wanted to open a collector’s toy shop or become a beekeeper. Maybe now is the time to finish that screenplay. Speaking of learning, though, and in regards to all that’s happening in the worlds of digital and social media and should you want to learn more about it, Ye Olde Milwaukee is hosting a rather significant event designed for not only ad and marcomm geeks, but for entrepreneurs and CEOs of all sizes. The conference that is on its way to making history is Ungeeked Elite, brought to you by SOHO Biztube.

Happening this week from May 13th-15th, this will be one truly interactive event. The keynote speakers including New York Times bestsellers Sally Hogshead and Chris Brogan as well as Jason Falls, Olivier Blanchard, Scott Stratten, Phil Gerbyshak, Dan Schawbel, Visible Technologies and Hubspot will be offering a dialog-driven format, creating a talk-with-you-not-at-you environment. This will allow the experts to learn about followers’ needs as much as it will help newbies to get their feet wet. If you aren’t familiar with the above names, get to know them. Even if you become a beekeeper, you’ll be glad you did.

All right, Creative Beasts. That’s all she wrote for now, as this one needs its beauty sleep (truly). Go on and get yours. And until we meet again, SEIZE THE PREY. I leave you with the Trammps:

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Grab Yourself a Soapbox.

April 27th, 2010 1 comment

Madison Ave

In days of old in the world of advertising–many refer to it as “The Golden Age”–when major accounts were lost, heads rolled and the blood flowed down the glorious street known as “Madison Avenue.” Creatives and AEs alike commiserated over martinis that in weeks prior, would have served as lunch with the client. Oh, how the times have changed… Or have they?

Certain financial collapses in recent history knocked the wind out of many of the industry’s best and brightest, and that’s putting it mildly. But when the chips fell and after the dust settled, the light changed. Something was different… Or was it? Folks everywhere, from CEOs to CSRs and from CDs to JADs were talking. But it wasn’t over the phone or over lunch, or even via email. (O.K., well, yes; some of these things still do take place, thank god.) It was online via channels such as Facebook and Twitter. Texts. Tweets. Yelps. Etcetera. Communication changed. Mass communication–has changed. An aside, to many who may read this: it will seem akin to a brand new culinary student talking to Alain Ducasse about frying eggs. Hmmm. I am not a social media wizard by any stretch of the imagination. However, and as a writer, I do notice things from time to time.

That said, some things that haven’t changed in our world: creatives still bemoan their misfortune when they find themselves out of work… “But I DROVE that campaign. It was MY idea, MY design and/or MY COPY.” Or, “I’ve been kicked to the curb for some f***ing kid that designs hypertext links. He wouldn’t know a concept if it bit him in the f***ing ass. Do you know how many One Show Pencils I’ve won? I can tell you how many he’s won. That’s right. ZERO.” (See recent post at http://TalentZoo.com entitled, Advertising Agencies: Kiss Your Creative Teams Goodbye.)

Um… maybe it’s just me. Or maybe some of us have forgotten what it’s like to be hungry. It can hurt. A lot. But something else good can happen if you’re aware enough, scrappy enough, and once you’ve quit hanging your head between your knees. You get your edge back. Now, the truth for me is that I’m not where I’d like to be… just yet. On the other hand, I think there will always be a part of me that isn’t satisfied unless I’m dissatisfied. That is to say, I don’t know if I’ll ever be “Where I want to be.” I’ve heard some say that once you get to that place… the place that–before you got there–seemed so great–your perspective changes, and it wasn’t at all what you’d thought. Now, you want something else. Something better. I’ve also heard it said that getting fired makes you stronger. Tougher. If it doesn’t first drive you crazy… I wonder what Nirvana is like. I wonder if once you get there, you think, “Ehn,” …anyway.

This is the deal (and the part where I tell Chef Ducasse all about frying eggs):

Chef Ducasse

The landscape has changed. The world has changed. We are in a new era. Right now, the buzzwords are “social media…” “new media.” Oooh. Ahhh. Tomorrow they will be something newer. One thing that hasn’t changed? People. People still want to be wowed and excited and drawn in. They still want to be driven to ecstasy–and then held. In fact, maybe now, more than ever before. Frankly, so much (and I think many of you will agree, Creatives) in our world that lauds itself as “creative”–sucks. Maybe that’s why people are so bored and tired and are quite content in their own magical mini light-box worlds that fit in the palms of their hands. Maybe as a society and on the whole, we have become one great bunch of fat, lazy sods. Maybe I’m harsh. *sigh* Oh, well. But–my dear, sweet, lovely Creatives–and I mean this with all my heart–I know your pain. But I truly believe the answer does not lie in whacking the hypertext kid. Because The Man is, in effect, a junkie. He will find another hypertext kid. The trick, it would seem, is not even to try and figure out how to win back The Man. The trick is to figure out how to cut The Man out of the picture entirely. We’re talking Frank Lucas-style, Baby.

Frank Lucas, CEO Extraordinaire (a.k.a. American Gangster)

(O.K., well, maybe not quite that cold, and uh… illegal. But you get my meaning.) The trick, it would seem, is to become what some (Seth Godin) would call, a Linchpin. Relearn how to Fascinate (by Sally Hogshead). Or, as Hugh MacLeod would say, “Quality isn’t job one. Being totally f***ing amazing is job one.”

So, kids… Creative Beasts… have at it. Find a way. SEIZE THE PREY.

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Feelin’ Nerdy.

March 26th, 2010 3 comments


Spring is in the air, here, in good ol’ Cream City, or as one of my nerdy pals likes to call it, “Old Milwaukee.” I think just for Ss & Gs, we should crank it up one more notch and call it, “Ye Olde Milwaukee.” Things always sound so much older when you put a “Ye” in the front, and an “E” after the “D.” Hells, yeah. Incidentally, there used to be a place down the road from me called, “Ye Olde Dinner Bell.” That place was so olde, I’m surprised I can even remember it. Ah, well. Seeing as how today is Friday, I thought I would have a little fun with Ye Olde Creative Beasts. Hunted for some viddies of some of the worst (or best, depending on how you look at it) local TV ads ever made. I couldn’t find the Milwaukee ones I was hoping for (anybody got Doc’s Fine Jewelers?), but here are a few fun ones nevertheless, along with my 1-5 star rating:


3 Stars.


Pretty frickin’ awesome. 4 Stars.

And this guy… Rudy. How could you not buy a car from him? Or get a pap smear? He’s adorable!

Ciento por ciento, excellente. 5 stars.

Okay, well, that’s about all the time we have today, Creative Beasts. Go on and get your nerd on. Happy Spring, Via con Dios and/or SEIZE THE PREY.

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So You Wanna Be Fascinating?

March 20th, 2010 4 comments

A guide to help us discover how and why we fascinate, and how we may increase our own levels of fascination.

Fascinate by Sally Hogshead.

This book is quite a read, and, indeed; a fascinating one. You’ll want to chew and digest these words slowly, Creative Beasts, and perhaps finish with a taste of fine Cognac (which, by the way, would be appealing to the lust trigger–and trust, because we know it will provide comfort). In her book, Sally Hogshead takes us on the fascinating journey of fascination using a style that succinctly and playfully pulls every trigger as we go along. It boils down to this: The seven triggers of fascination are simply the tools we use to communicate and respond to one another, but by learning about how they work–and becoming aware of their nuances–we may adjust our methods and levels of use accordingly in order to better persuade and captivate our audience. You can almost think of it as learning the ways of the force.

Okay, well. Not exactly, perhaps. But perhaps not so disimilar either. “The Force” didn’t suddenly appear out of nowhere when Obi Wan introduced Luke to its ways. It was always there. Likewise; lust, mystique, power, alarm, prestige, trust and vice are all there being used by each of us in the ebb and flow of the tides in which we tweet, grin, wink, flash, flirt, yell, coo and/or whisper–with, to or at one another.

As it turns out, most of us want to be fascinating in some shape or form, according to the research–about sixty to seventy percent, depending on which group you’re looking at. Furthermore, each of us in our own unique way has something about us that is fascinating. Still, most of us would prefer our lives to be more fascinating than at present. Surprise, surprise. Ms. Hogshead describes the reasoning behind this current wave of mentality as one that streams from the A.D.D. world in which we live. We are constantly inundated with messages coming at us from multiple angles… messages that we find boring, either because there are too many, or perhaps simply because the messages, themselves, are lackluster and trite. We crave experiences that are genuine, alluring and comforting, but also thrilling, intoxicating and at times, even frightening. (Bungee jumping, anyone? That would be the alarm trigger.)

Who or what fascinates you and why?

In what ways would you like to be more fascinating?

In general, I, myself, am fascinated by creative people of all kinds–artists, writers, scientists, musicians, politicians, filmmakers, designers, architects, chefs and the list goes on.

One of my key groups of particular intrigue happens to be great journalists. They are often in the spotlight, yet their jobs entail and require aiming the focus at someone else… people like Charlie Rose, Terry Gross, Mike Wallace, Gwen Eiffel, Ira Glass and the late Peter Jennings, to name a few. The core values of journalism are based on trust.

Here’s an excerpt from Wikipedia on:

Journalism Ethics and Standards

While various existing codes have some differences, most share common elements including the principles of — truthfulness, accuracy, objectivity, impartiality, fairness and public accountability — as these apply to the acquisition of newsworthy information and its subsequent dissemination to the public.[3][4][5][6]

(And here’s the link: http://en.wikipedia.org/wiki/Journalism_ethics_and_standards)

Codes aside; to be a righteous player in this field requires high emotional intelligence, a deft approach to interaction on multiple levels, and one must walk some very fine lines. It seems that good journalists may just be some of the most adept at using more of the seven triggers than the rest. They need to be charming, but not overly so. They need to keep their subjects at a proper distance yet seduce them at the same time to gain the necessary level of intimacy, so we have all kinds of things going on here. There’s a certain amount of lust at stake. Notice how in many interviews a very carefully balanced level of flirting takes place. This brings the subject closer and helps in developing a rapport. Here’s 60 Minutes’ well-seasoned Bob Simon interviewing Bollywood’s lovely princess, Aishwarya Rai back in 2004. She at once gains the upper hand when she catches him blushing:

That brings us to another point, which is the power balance. The best in journalism get to interview the most fascinating people because they, themselves are forces to be reckoned with, and people of power are typically fascinated by other people of power (and they often seem to enjoy the opportunity to disseminate their messages to the masses). Here is another game that takes place, which is a challenge of wits, intelligence and at times; superiority. You’ll find interesting battles of wills when you listen to Terry Gross‘ recent interview with Karl Rove on NPR’s Fresh Air, regarding his latest memoir, Courage and Consequence: My Life as a Conservative in the Fight.

http://www.npr.org/templates/story/story.php?storyId=124597241

And finally, we have the queen bee of fascinating people, Ms. Barbara Walters. She uses her lust and mystique triggers very well. She displays her sweetness as she walks arm in arm with her subjects, but make no mistake; she is also a major lady of power who is well known for making even some of the toughest nuts to crack–cry. Could it be that some of us actually want to cry with Barbara Walters? Could this be a vice trigger? Hmm. Here she is interviewing Lady Gaga. She did not cry.

At times, the role of the journalist is similar to that of the psychologist. Boundaries and levels of comfort get tested and gently nudged to achieve desired objectives. Remember The Sixth Sense? In one of my favorite scenes, we see Dr. Crowe (Bruce Willis) and Cole (Haley Joel Osment) getting acquainted. “Wanna play a game?” Dr. Crowe asks Cole. “It’s a mind-reading game. Here’s how it works. I read your mind. If what I say is right, you take one step towards the chair. If what I say is wrong, you take one step back… towards the doorway. If you reach the chair, you sit down. If you reach the door, you can go. Wanna play?”

Dr. Crowe talks to Cole in the film, The Sixth Sense.

Perhaps if we’re each able to view our lives as more of a game with one of the goals being that we create rules as we go, we may find that our day to day exchanges will become more fascinating. By being aware of cues and making notes as well as recognizing our own signals, we may find that there is a fascinating Jedi as well as a “force” in us all.

By the way, have you taken the F-Score test yet? It’s quick, fun and enlightening. I dare you to do it!

Until next time, Creative Beasts… SEIZE THE PREY.

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Finding Your Marketing and Branding Angle. And Crushing It.

January 5th, 2010 1 comment

Mission-style dining table... at ByAmish.com

Can an Amish guy sell furniture online? Sure. Why not? But then the questions become, “How will anyone find his shop? And even if they do… why this Amish guy?” And since the Amish have a reputation for being… well, rather “shy” in terms of connecting with people outside of their community, they need all the help they can get when it comes to spreading the word about what they do. So the guy making the furniture should basically stay busy doing what he does best–making furniture. But his distributor doesn’t have to be quite so shy about things. He can attest to the fact that every square inch of any piece–whether it’s a dining room table or an armoire–is lovingly hand-crafted by Elias and Friends. Work like this cannot be replicated because it comes from knowledge and traditions passed on from generation to generation–and is entirely custom crafted. So, what do we know about Amish furniture? In general, the consensus is that it is extremely well made, and there is, indeed, something very special about beautiful things made entirely by hand. When you own a piece of furniture by Elias, you will not simply enjoy using it; you will enjoy using it with the knowledge that your children will own it some day, and then perhaps your grandchildren. And with each generation, it will take on a new beauty. That’s the thing about quality: it retains its value, and gains in value.

“Why, oh why, are you now writing about Amish furniture, T-Haus?” You ask. Well, I’ll tell you. 1) It’s my site, and I’ll write about what I damn-well feel like (sorry, Amish people for saying “damn,” but you won’t read the blog anyway, and so what you don’t know won’t hurt you). 2) I think it’s a very interesting marketing/branding question: “How does an Amish furniture maker promote himself?” Maybe he’ll get lucky and CreativeBeasts.com will do a little plug (Can anyone get more lucky than that? Dear god, I hope so.). “…I know of this guy named Elias who makes damn-good furniture (and no, we are not related).” 3) I think it has a lot to do with the quest of CreativeBeasts: helping creative people from all walks of life to get a little closer to their goals… and discovering how the ones making it happen are getting it done. There’s the whole Field of Dreams notion… “Build it and they will come.” And if you build the best furniture in the world, a light will shine down upon your shop from the heavens; showing appreciators of artisanal work the way forth, right? Not exactly. If no one knows about it, no one can buy it… and no one will come. Sad, but true. Sooo–the word must be spread!

On a slightly different note (but not totally), I picked up Gary Vaynerchuk‘s new book Crush It! –Cash In On Your Passion, today.

I should be able to read it tonight (it’s not War and Peace). I’m excited, and I’m hoping it will offer some juicy secrets that I can apply towards getting my own show on the road. Stay tuned, for there will be comments. I’m seriously hoping it’s not just another “You-can-do-it-if-you-just-believe-in-yourself-hard-enough!” book. And I’m not at all knocking the “belief” end of things. You knows I’m alls about the faith. But Gary doesn’t seem like the bullshit type. We shall check it out. …I think I like you, Gary Vee, but I haven’t entirely made up my mind about you yet. I do like your passion. And now, speaking of Crushing It, I think I’m ready to go pick up a little vino, myself, and cook up some coq au vin tonight… maybe throw in some dried morels (that I picked myself), in my beloved

5 Quart Le Creuset French Oven... in Cobalt

Le Creuset Dutch oven (Oops–I mean “French…” the Le Creuset peeps call it a “French” oven–how very French of them), which I purchased from one of my all-time favorite stores, Williams-Sonoma. If you love to cook, but do not yet own a Le Creuset French oven, you should seriously consider making it a priority. Seriously. You will be so glad that you did.

And then… I’m gonna get reading (Crush It!).

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